Prof. Radu Titus MARINESCU PhD (radu_titus_marinescu@yahoo.com)
„Artifex”University of Bucharest
Doina AVRAM Ph.D Student (doina.avram@gmail.com)
Bucharest University of Economic Studies
Cristian OLTEANU PhD Student (alexandra.olteanu.s1@anaf.ro)
Bucharest University of Economic Studies
Maria MIREA PhD Student (mirea_maria@yahoo.com)
Bucharest University of Economic Studies
Abstract
The purpose of any economic activity at the micro, meso, macroeconomic or even family level is the progress, well-being of the members of the organization conducting that activity. This welfare, this progress to be appreciated needs to be measured, evaluated, compared, a process that, at the enterprise level, is achieved through value and / or non-value data. The results of the economic activity at the company level are obtained by carrying out the production and marketing activities, ie the activities of achieving the goods and services necessary to meet the individual and social needs, and this activity is measured by value and non-value data, which is repeated regularly takes the form of statistical indicators of economic results. The statistical analysis of this activity on the basis of physical and synthetic indicators is performed with the purpose of substantiating the production and marketing program for the following periods, establishing strategic objectives for the company’s development. The information provided by the statistical and economic analysis is used both by the company’s managers in the decision-making process and by the financial and credit institutions to determine the firm’s ability to deal with maturity payments. The characterization of the results of the economic activity implies the use of a system of result indicators, which include both indicators of physical production and synthetic – money indicators.
Keywords: microeconomics, indicator, analysis, company, decision-making process
JEL Classification: C10, D23, D24
