Associate Professor Ulviyye HUSEYNOVA PhD (ulviyye.huseynova.80@mail.ru)
Azerbaijan State Oil Industry University, Baku, Azerbaijan; ID ORCID: 0009-0009-0038-7683
Associate Professor Hecer Qafar ISMAYILOVA PhD (ismayilova.hecer@bk.ru)
Azerbaijan State Oil Industry University, Baku, Azerbaijan; ID-ORCID: 0000-0002-4179-5087
Akrami GASIMZADEH PhD Student (Akrami23@mail.ru)
Azerbaijan State Oil Industry University, Baku, Azerbaijan
Abstract
Formulation of the problem. This article discusses the principles of making management decisions in the tourism business. The key factors that influence the final decision are analyzed and systematized. Currently, the tourism business is undergoing significant changes. This is due, first of all, to the influence of challenges dictated by economic, political and, most importantly, biological factors. Experts predict a number of changes and transformations for the tourism business, which in the coming years can seriously change the structure of the global tourism market. Digital solutions are considered as a factor that has a significant impact on the transformation of the tourism industry at present, and in the future, as experts predict, its influence will only increase. Digital services are called one of the most promising tools for the sustainable development of the tourism sector and the comprehensive promotion of tourism products. It is predicted that digital solutions will accompany tourists at all stages – from vacation planning to exchanging impressions after its completion. At the same time, despite a significant number of scientific studies devoted to digitalization, issues of digital support of business processes in the tourism sector are insufficiently covered in scientific circles. This is due to the high level of uncertainty in the tourism market, the rapid pace of development of innovative digital technologies and the impossibility of ensuring a high level of forecast reliability.
The purpose of the study. The hospitality and tourism industry currently includes many services, which in turn requires the use of digital technologies. Currently, digital systems are considered as a strategic resource for the development of entrepreneurial activity. This is especially important in the tourism and hospitality industry, where the activity is the most information-rich. Digitalization in tourism introduces modern digital technologies into business, improving existing processes. The purpose of the study is to identify new opportunities for the development of tourism and hospitality services in the context of digital transformation, identify problems and trends in the digitalization of the hotel and tourism business.
The object of the study. The object of the study is the benefits of using digital transformations in increasing innovation activity and efficiency in the tourism and hospitality services sector.
Research methods. In the process of writing the article, the works of foreign and domestic authors, as well as electronic resources, were used. The following methods of scientific knowledge were used to write the article: synthesis, comparison, generalization, content analysis of scientific works and electronic resources.
The main hypothesis of the follow-up.. Digital transformation has allowed hotels to implement databases that keep track of all ongoing processes, accumulating information about clients. The emergence of aggregators, services that allow you to book accommodation in any hotel in the world, has dramatically simplified the process of reserving hotel rooms. Today, it has become possible to consider offers from different tour operators, airlines and other suppliers of tourist services on one digital platform. In our modern world, technology plays an important key role in improving and promoting tourism and hotel products.
Present of the main material. Modern conditions dictate new requirements for digitalization of various sectors of the economy, including tourism. This is due to the fact that digitalization as a process of using digital resources in the activities of an organization to improve the work of the enterprise, radically changes approaches to business processes. Today, in the context of actively developing information and digital technologies, it is impossible to name any industry that would not be affected by these changes. If we talk about the tourism industry – about tourism, hotel, restaurant services, about the activities of travel agencies and tour operators, then we can safely say that these areas have long stepped towards digitalization. The hospitality and tourism industry currently includes many services, which in turn requires the use of digital technologies.
Conclusions and prospects for further research. In digital transformation, it is important to understand the essence and technologies of digitalization, clearly set goals, look at the scale of the entire business: use analytics, set performance indicators, eliminate losses in business processes and remove system limitations. These are important conditions for the successful implementation of digital and business transformation. The role of digital transformation in the tourism industry is obvious. Thanks to the digitalization of the tourism services sector, vacations in hotels become more comfortable, safe, and of higher quality; purchasing tours quickly, satisfying the needs of the client; visiting tourist sites information-rich. Digital transformation takes the industry to a completely different level of development and it is important not to stop in this process.
Keywords: management decision; methods of developing; management decisions tourism; tourist; mountain tourism; mountains; landscape.
JEL Classification: R11, Z32.
