Fridhi BECHIR (bm.fridhi@mu.edu.sa)
Department of Financial Management, College of Business Administration, Majmaah University
Aljumah ABDULSALAM (aaljumah@ mu.edu.sa)
Department of Business Administration, College of Business Administration, Majmaah University
Abstract
This study explores the influence of augmented reality (AR) on student motivation and learning outcomes within the context of stock market analysis courses. By integrating interactive 3D models into the course content through AR technology, we aimed to create a more immersive and engaging learning experience. A quasi-experimental design was employed, involving both experimental and control groups, to measure the impact of AR on three cognitive learning domains: knowledge, comprehension, and analysis. Participants also completed a questionnaire to assess their motivation towards using AR from both a personal and pedagogical perspective. The findings reveal a significant improvement in academic motivation among students exposed to AR-enhanced instruction, with positive attitudes toward the integration of this technology in learning environments. The results suggest that augmented reality holds strong potential as an innovative educational tool in management sciences, particularly in facilitating the understanding of complex financial concepts.
Keywords: Augmented reality, stock market analysis, motivation, learning.
