Tatiana COLESNICOVA, PhD in Economics, Associate Professor (ctania@gmail.com)
National Institute for Economic Research, Academy of Economic Studies of Moldova
Olga SHEPELEVA, PhD in Economics (shepelevaolga1313@gmail.com)
Odesa National University of Technology
Oleksandr BOHDANOV, PhD in economics (skream1987@gmail.com)
Odesa National University of Technology
Lecturer Ghenadie CIOBANU, PhD in economics (gciobanu019@gmail.com)
Researcher INCSMPS, Bucharest / Artifex University of Bucharest
Abstract
The current situation in the tourism industry has changed significantly due to the impact of global challenges. Key factors include the sanitary and epidemiological constraints caused by the COVID-19 pandemic, the economic crisis, the effects of warfare, as well as the transition to the impression economy and active digitalization. These changes are reformatting the tourism industry, forcing it to adapt to new market trends, changes in tourist flows and renewed approaches to the organization of the tourism and hospitality industry. Domestic tourism is experiencing active development, attracting tourists not only to traditional destinations, but also to new, less known regions of the country. Tourism market players are revising their strategies, implementing new business models and adapting to the changed conditions to ensure stability and future-oriented development. Digital transformation is becoming the basis of these processes, changing not only the tourism industry, but also related industries, contributing to the formation of new consumer practices and compliance with the realities of modern society, production and economy. In Ukraine and Moldova the conditions for active development of the tourism sphere have been formed, in connection with which the need to increase the investment attractiveness of regions is becoming increasingly important. This article suggests ways to increase investment attractiveness for the development of tourism industry specifically in regional rural enogastronomic destinations. Investments are one of the main factors that ensure the development of the tourism industry. One of the priority directions in the development of the national tourism industry is to increase the investment attractiveness of regions that form the main share of the domestic tourist market. An important tool for financing and implementation of projects aimed at the development of enogastronomic destinations is public-private partnership. It helps to combine the resources and capabilities of the state and private business, creating an effective platform for cooperation and achieving common goals in the field of tourism. Public-private partnership acts as a kind of “creative alliance”, providing joint implementation of innovative initiatives aimed at developing infrastructure, attracting investment and improving the management of tourism resources. This approach is key for sustainable growth and modernization of the tourism industry.
Keywords: investments, tourist attractiveness, enogastronomic destinations, enogastronomic tourism, public-private partnership
JEL Classification: L83, Z32
