Conf. univ. dr. Cristina Elena PROTOPOPESCU
Universitatea „ARTIFEX” din Bucureşti
Abstract
In this paper we present some considerations about the Romanian insurance market and its evolution for the last six years. The insurance companies are important players of the financial market, serving a number of economic functions, such as allowing risk transfer, helping companies and people save and invest, enabling entrepreneurial spirit and business initiatives. All these are possible only on a stable and developed market. In order to describe our internal insurance sector we used some particular indicators such as gross written premium volume, insurance density and insurance penetration rate. Based on our conclusions we submit some directions to be followed in order to overstep the present situation of our insurance market. We think that some decisions must be taken by insurance companies management because more often lately insures are being reproached for their exclusive concern for rising profits despite of their basic activity and function which is delivering a proper financial cover for the policy holders.
Key words: insurance market, insurance density and penetration, management, diversification strategy, product innovation
JEL Classification: A1, G2, M1
Model for an Insurance Market Analysis. New Challenges for Companies Management
Abstract
In this paper we present some considerations about the Romanian insurance market and its evolution for the last six years. The insurance companies are important players of the financial market, serving a number of economic functions, such as allowing risk transfer, helping companies and people save and invest, enabling entrepreneurial spirit and business initiatives.
All these are possible only on a stable and developed market. In order to describe our internal insurance sector we used some particular indicators such as gross written premium volume, insurance density and insurance penetration rate.
Based on our conclusions we submit some directions to be followed in order to overstep the present situation of our insurance market. We think that some decisions must be taken by insurance companies management because more often lately insures are being reproached for their exclusive concern for rising profits despite of their basic activity and function which is delivering a proper financial cover for the policy holders.
Key words: insurance market, insurance density and penetration, management, diversification strategy, product innovation
JEL Classification: A1, G2, M1
