Prof. Mircea UDRESCU PhD
“Artifex” University of Bucharest
Abstract
Economic motivations were a big influence on consumer behavior motivation. In this context, it is considered that the general motives which give motivation to purchase content can be structured into rational and emotional motives, the motives innate and acquired motives, all gaining an individual or group event. The study of consumer behavior, with general motivations, attention increasingly larger granted special incentives, consisting of assertiveness feeling (emerging desire for a product); feeling of self-gratification (to achieve and maintain a certain standard); sense of appreciation and affection (to impress, correlation own impressions suggested aspects of product); creative spirit (in children, the passion, the choice of objects that can be converted); feeling of origin (for consumer products originated remember that arouse curiosity or nostalgia) etc. Motivation to purchase thus becomes motivation of consumer behavior and motivation of the design and the production.
