Associate Professor Sorin Gabriel GRESOI PhD
„Artifex” University of Bucharest
Abstract
To increase the chances of success for a business, the entrepreneur must carefully plan the activity. The most used tool for business planning is the business plan. Because a business plan is a comprehensive document, which requires much time for writing it and for that the sheer volume of information and details can destroy the entrepreneur’s attention on the truly important things. Alexander Osterwalder and Yves Pigneur designed a simpler. more concise planning tool namely business model Canvas.
