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Ingrid-Maria IONESCU Archive
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The Romanian Consumer’s Perspective on the Integration of Artificial Intelligence in E-Commerce
Posted on December 31, 2024 | No CommentsIngrid-Maria IONESCU (ingrid-maria.ionescu@s.unibuc.ro) University of Bucharest Andreea ARDELEAN (andreea.ardelean@faa.unibuc.ro) University of Bucharest ABSTRACT This study examines Romanian consumers’ perceptions of AI chatbots in e-commerce, focusing on factors influencing acceptance and […]