The Use of Social Media for Communication In Official Statistics at European Level

PhD Candidate, Ionela-Roxana GLĂVAN (
Bucharest University of Economic Studies,
Andreea MIRICĂ (
Bucharest University of Economic Studies,
Conf. univ. dr. Bogdan Narcis FÎRȚESCU (
Alexandru Ioan Cuza University of Iaşi,


Social media tools are wide spread in web communication and are gaining popularity in the communication process between public institutions and citizens. This study conducts an analysis on how social media is used by Official Statistical Institutes to interact with citizens and disseminate information. A linear regression technique is performed to examine which social media platforms (Twitter or Facebook) is a more effective tool in the communication process in the official statistics area. Our study suggests that Twitter is a more powerful tool than Facebook in enhancing the relationship between official statistics and citizens, complying with several other studies. Next, we performed an analysis on Twitter network characteristics discussing “official statistics” using NodeXL that revealed the unexploited potential of this network by official statistical agencies.

Keywords: social media, Twitter, Facebook, official statistics, communication
JEL Classification: M3

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Romanian Statistical Review 4/2016